From "worst idea ever" to 100M+ users | Kristin Fracchia, Gamma
Welcome to the new episode of the TNW Podcast, the show where we discuss the latest developments in the technology ecosystem and feature interviews with some of the most influential people in the industry.
In today’s episode, we’re happy to present an interview with Kristin Fracchia, who leads growth and marketing at Gamma, which creates AI presentations, documents, and more. Kristin explains how Gamma went from an idea one investor called the worst they had ever heard to well over 100M users, 80% of them outside the US, and why it doesn’t try to convert every free user.
We dig into the “made with Gamma” viral loop, the 500+ creators Gamma works with every month, and why every launch is judged by how many users come back. We also get into how Kristin landed her job with a cold email to the CEO, and why she thinks marketers now have a second buyer that isn’t human.
Feel free to email us with any questions, suggestions, and opinions at contact@thenextweb.com.
Chapters
00:00 Intro
00:21 What Gamma does
01:15 Slides as a means to an end
02:07 100M users and a generous free plan
03:42 Gamma's founding and 2023 breakout
04:24 The "worst idea ever" pitch
04:36 Why Kristin joined Gamma
05:58 How to cold email a CEO
06:41 Gamma's team and culture
07:42 The viral loop and 500+ creators
08:45 Prosumer and business users
09:28 Competing with Google and Microsoft
11:19 What 30M gammas a month reveal
12:42 Bringing back users who tried it before
14:24 The second buyer that isn't human
In today’s episode, we’re happy to present an interview with Kristin Fracchia, who leads growth and marketing at Gamma, which creates AI presentations, documents, and more. Kristin explains how Gamma went from an idea one investor called the worst they had ever heard to well over 100M users, 80% of them outside the US, and why it doesn’t try to convert every free user.
We dig into the “made with Gamma” viral loop, the 500+ creators Gamma works with every month, and why every launch is judged by how many users come back. We also get into how Kristin landed her job with a cold email to the CEO, and why she thinks marketers now have a second buyer that isn’t human.
Feel free to email us with any questions, suggestions, and opinions at contact@thenextweb.com.
Chapters
00:00 Intro
00:21 What Gamma does
01:15 Slides as a means to an end
02:07 100M users and a generous free plan
03:42 Gamma's founding and 2023 breakout
04:24 The "worst idea ever" pitch
04:36 Why Kristin joined Gamma
05:58 How to cold email a CEO
06:41 Gamma's team and culture
07:42 The viral loop and 500+ creators
08:45 Prosumer and business users
09:28 Competing with Google and Microsoft
11:19 What 30M gammas a month reveal
12:42 Bringing back users who tried it before
14:24 The second buyer that isn't human
